Posts Tagged ‘trade show’

The Trade Show Display Booth

Sunday, October 4th, 2009

Which ever trade show display booth  you select to represent your product or company you will need one that stands out above the rest. The right combination of components that will present your product in its best light will be best for your company’s display.  We here at Best Trade Show Display provide you with enough information to be able to make the wisest decision in this important investment.

You should look at all the offers on the major components of the booth and you will be able to come to your own conclusion. One item that you will have to decide on is to the type of background that is to be used. There are banner stands and backwall murals that can be used. Of these will the graphics be high resolution pictures, or light weight fabric pop up displays?

When using a banner stand, which type will get your message across the best? There are both single and double sided banners stands. Will the stands be able to have both sides seen or would you like to show only one side at a time so the booth will have a different appearance during the length of the exhibition.

Some booths are set up as walk through exhibits that have a podium in the middle where the sales representative will be. If a podium is not preferred then a small gazebo could fit here and several representatives could be located at different directions in the booth to help potential clients.

When a booth allows the visitors to enter the space, the flooring should be considered. Soft padding to help potential clients to feel at ease could be just the edge that is needed to make a sale.

The proper use of lighting can be used to accent features of your booth that you want to highlight.

The counters where your brochures are located are usually the first or last things a visitor to your exhibit will see. Is the table going to be covered or will a special table top to accent your attention to detail be a better choice?

All of these decisions and more need to go into how your trade show display booth will be set up to maximize sales.  Check out several of our previous articles on this subject as you will no doubt gain ideas from each of them.

5 Trade Show Display Tips

Thursday, June 25th, 2009

Attending a trade show means more than just showing up and networking. If you really want to promote your business you’ll need to have a stunning display that is not only informative but draws attention to your company. When designing your display make sure you include the following key elements:

Include graphics that are clear and colorful but not flashy. Anything that is over dramatic or too abstract will draw attention away from your main purpose – to introduce your visitors to your company. If your graphics are too flashy your visitors will spend more time trying to interpret your sign than they will spend listening to you.

Make the headline at the top of your display stand out, but keep it short and simple. The clearer your headline the easier it will be for your visitors to remember, even after they’ve walked away. Often times people have a set “plan” when they walk into a trade show. If you don’t grab their attention off the bat with a simple headline you may never gain it.

Make sure your display incorporates short sentences and bullet points. Visitors don’t have time to read lengthy marketing documents and will be ready to move on to the next booth almost the minute they arrive at yours. Time is money, so make sure you’re not wasting their time. Keep everything you write short and simple.

Your head caption is the most important, but don’t forget to list the name of your company near the top of your display as well. What good will your headline and copy writing do if your visitors walk away without remembering WHO you are?

The internet is more popular than ever before, but we still sometimes forget to advertise our web presence. Make sure your website address is clearly displayed on your display and on your handouts and marketing materials. Those who are hard pressed for time during the show may go back to your website later – especially if you grabbed their attention.

Trade shows can be a fun way to meet new people and potential clients but it’s important to remain focused at the same time. Design your display correctly and half the work will be done for you!

Sean McPheat is a top marketing consultant to businesses large and small. Sean is also a much sought after motivational speaker and sales expert

Trade Show Display Booths

Thursday, April 16th, 2009

As the weather gets warmer, you might be thinking about getting out there and setting up at a few trade shows.  The thing is that you’re not the only one.  There are hundreds of businesses like yours, doing the very same thing.  So, how do you stand out from the rest of the crowd?  You put your brand inside your Display Booths, so your potentials customers will know who you are.

Even if you’re not planning on attending some of the more major events, you still need to get noticed.  You can do this easily with a few graphic banners or an overhang banner with your logo emblazoned upon it.  For larger events, you might want to look into setting up your own pop-up display booth where you can show off everything you have to offer.

There will be times when you’re only visiting a small event, such as a county fair.  You’re not going to want a large piece of equipment to haul around.  In this case, you might just want something that will sit upon a table or a banner that will hang on a wall behind you.  These are relatively inexpensive, but will give you all the exposure you could ever need.

Even the small business owner needs to get their name out to the public.  Including some graphic banners within your Display Booths will put your product in front of the customers eyes.  Its a great way to bring in potential buyers without spending your entire budget.  And best of all, you stand out in a crowd.

We Bring You the Best Tradeshow Display Booth Products

Tuesday, February 10th, 2009

We are here to locate the Best Tradeshow Display Booth products that are available and to offer them to you at the very best price.

Tradeshows are so very important to your business and having the very best products to help you make your sales pitch is a big plus.

We will have this database fully operational real soon.

Check back later.